A sweeping new national study offers one of the most detailed looks ever at the lives and attitudes of America's 39 Million blacks.
USA Today says, overall, the Yankelovich survey finds that African-Americans have made progress economically and educationally and most have a positive outlook for the future.
It also found 11 distinct and diverse segments within black America, linked by interests and perspectives.
Details of the study's findings are available at www.blackamericastudy.com
More from Radio One's news release....
According to one of the largest-ever studies of Black America, 70 percent of African Americans already have a plan for their future. The survey was released today by Radio One Inc., the study’s sponsor, and Yankelovich, the Chapel Hill-based research firm.
The survey of 3,400 African Americans between 13 and 74 years of age, the only study to include Black teens and seniors, found also that 54 percent were optimistic about their future and 60 percent believe “things are getting better for me.”
The study provides the most detailed snap shot of African American life in the United States today, and finds strong group identity across age and income brackets. It also discloses a comprehensive and nuanced look at how African Americans feel about many aspects of life in America, and cautions against a simplistic reading of Black America as a monolithic group. In fact, it shows that Blacks are divided evenly on how they liked to be described, with 42 percent (who are more likely to be affluent) preferring to be called “Black” and 44 percent preferring “African American.”
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